Building A Cloud Infrastructure For Fundraising Campaigns
The workshop discusses methods scientist-entrepreneurs use to regularly touch base with and manage a large group of qualified investor contacts, and how cloud-based tools can be utilized to monitor your progress and carry out an effective campaign. Fundraising is a numbers game, and the more opportunities you have to start a dialogue, the better you will perform. By setting up a software infrastructure to track and manage your campaign, you will increase your outreach efficiency and create a better chance of success. This workshop will introduce Salesforce.com for list and campaign management, WordPress for content management and Constant Contact for email canvassing, reporting, and analysis. With these low-cost cloud-based tools, a fundraising CEO can implement an inexpensive CRM infrastructure that will be vital to executing a successful fundraising campaign.
Greg Mannix, VP of International Business Development, LSN
Greg Mannix is Vice President of International Business Development at Life Science Nation. After graduating from the University of California, he moved to Europe where he began a career in the life sciences and obtained a Master’s degree from IE Business School in Madrid. He has extensive experience in sales and marketing management in the medical devices field. He has worked extensively in Europe, North America, and Latin America and he speaks English, Spanish and French. Greg’s role at LSN is to provide international early-stage companies with the tools and strategies to successfully fundraise and to facilitate cross-border investments, licensing and M&A transactions.